Lifestyle & Stories
Maytronics Hosts Largest-Ever Dealer Conference, Uniting Maytronics and Focus Networks for the First Time
15 July, 2025
Maytronics Australia has just wrapped up its largest dealer event to date, and it was nothing short of a game-changer. For the first time ever, the Maytronics and Focus Products networks came together under one roof for the Fusion Conference, a three-day celebration of innovation, connection, and shared vision for the future of the pool industry.
Held in vibrant Melbourne, the event welcomed over 200 dealers and builders from across Australia, making it a true milestone in the company’s history.
Two Industry Leaders. One Powerful Network.
The conference commenced with a deep dive into the rich histories of both Maytronics and Focus, before launching into the event’s core theme: “Fused” – highlighting the power of bringing together two of the industry’s strongest networks to create the largest independent network the Australian pool industry has ever seen.
Innovation in Full Display
Attendees were treated to a front-row seat for some of the most exciting product developments in the pool and spa space, including:
Liberty 600: A market-leading cordless robotic cleaner that’s changing the game for convenience, power, and portability.
Liqua AI: Maytronics' revolutionary AI technology is designed to streamline pool water testing and enable smarter, data-driven marketing for retailers.
Dolphin Skimmi: An automated skimming solution that tackles debris at the surface before it sinks.
Mineral Swim – The award-winning purification system combining 100% Dead Sea minerals and ozone, offering a luxurious, health-focused swimming experience.
Niya Robotic Pool Cleaners: A new addition to the Maytronics range, delivering smart, high-performance cleaning for a wide variety of pool owners.
Ecoclear Automation: A new-generation automation system that works seamlessly with a full suite of pool equipment to deliver total control and peace of mind.
Maytronics Awards 2025 Celebrating Excellence at the Fusion Conference in Melbourne
As part of the Fusion Conference in Melbourne, Maytronics proudly recognised the incredible achievements of its top-performing partners at the Maytronics 2025 Awards. The awards ceremony celebrated those who have gone above and beyond in driving excellence, innovation, and customer satisfaction across the Australian pool industry.
Building on the success of the 2024 program, this year’s awards honoured a select group of standout dealers and partners from Maytronics’ and Focus’ national network.
Congratulations to all our 2025 State and National Award Winners!
Queensland
Focus State Award Winner:
Elite Builder State Award Winner:
Elite Dealer State Award Winner:
Pooltek / Brisbane Pool Robotics
North Queensland
Focus State Award Winner:
Elite Builder State Award Winner:
Elite Dealer State Award Winner:
New South Wales
Focus State Award Winner:
Elite Builder State Award Winner:
Elite Dealer State Award Winner:
Victoria
Focus State Award Winner:
Elite Builder State Award Winner:
Elite Dealer State Award Winner:
South Australia
Focus State Award Winner:
Elite Builder State Award Winner:
Elite Dealer State Award Winner:
Western Australia
Focus State Award Winner:
Elite Builder State Award Winner:
Elite Dealer State Award Winner:
National Award Winners
Focus National Award Winner:
Elite Builder National Award Winner:
Elite Dealer National Award Winner:
Hall of Fame Award Winner:
President’s Award Winner:
Looking Ahead
As Maytronics moves into the 2025 season, the focus remains clear: to continue delivering market-leading products, unmatched dealer support, and innovative solutions that help our partners grow and succeed.
This Fusion wasn’t just about bringing people together — it was about building a stronger future for the pool industry in Australia and beyond.
pool cleaner
focus products
fusion conference